What is a marine dealership management system (DMS)?

Marine Dealership Management Software Built For The Modern Day Dealer

The cloud-based dealership management software platform provides all the functionality sales, parts, and service require.  Remove the frustrations and costly mistakes from running your dealership and upgrade to Blackpurl.

Pirate Boat Blackpurl Marine Dealership Software
North Point Yacht Sales Using Blackpurl's Dealership Management Software Platform
Marine Dealer using Blackpurl Platform
Voodoo Marine Using Blackpurl's Dealership Management Software Platform
Banner Rec and Marine Using Blackpurl's Dealership Management Software Platform

Why Marine Dealers Choose Blackpurl

Modern Dealership Software

A cloud-based Marine DMS that Does so much

Blackpurl Cloud Platform Integrations

Best-In-Class integrations for every department


Free setup, training, and support for your team


Bring your existing dealership data with you

Blackpurl Marine Dealership Management Software Screen Shot

A Marine Dealership Management Solution that’s Different & Better 

Tired of outdated software that’s slow and cumbersome?

Us too. That’s why we created Blackpurl – the cloud-based dealership management software that’s fast, easy to use, and mobile friendly. You can connect it to your other best-in-class technology like a cloud based accounting solution like Quicbooks Online, a digital payment processor like preferred payments, and you eCommerce store powered by Shopify. There are no activation costs and getting setup takes only a few weeks, not months. 

Is Blackpurl a Marine DMS?

In a traditional sense no, Blackpurl is not a Marine DMS. Here’s why.

  • It runs on the cloud, not on an onsite server.
  • It’s built on Salesforce not something that looks like windows 95.
  • It’s as easy to use as youtube, google, or your other favorite apps. 

Imagine having all the power of a top-of-the-line dealership management software system at your fingertips – without any of the hassles or outlandish costs of traditional DMS. With Blackpurl, that’s what you get.

Marine Boat DMS Support Portal

Run Your Marine Dealership With Blackpurl

New releases delivered monthly


Sell units, parts, merchandise, and services from a single screen for that transaction.

Complete partial payments, deposit, specials order via Flexible Checkout, and sell specially priced services and parts.

Create and email invoices straight to the customer with a single click.

Automatically generate customer profiles. You’ll know key facts about your customer, even before you meet them.

See customers’ whole purchase and service history with a simple license plate, name, or phone number search. For a more personalized experience.


Track every piece of inventory – and see your part sales history – for your dealership, in real time.

Track costs and profitability by part — giving you the important information to run your dealership.

Receive smart, predictive report alerts about stock availability and special order statuses.

Set minimum and maximum inventory levels so you’re never caught off guard – and your inventory doesn’t gather dust.

Perform consolidated purchasing from all of your parts vendors.


Log technician time and create predefined service kits of parts and labor.

Run everything smoothly with appointment scheduling and technician job clocking. Your whole team is where they need to be at the right time.

Set up customer approvals once the service is completed.

Snap photos of a unit with an iPad, then easily attach it to an order.

Record all the info about a service job on a single screen and prompt your technicians into the workflow’s next step. Nothing falling through the cracks. No guessing what comes next.


Choose between two of the world’s best online accounting applications: Xero or QuickBooks Online.

Blackpurl and Xero or Quickbooks integrate seamlessly letting you track your dealership’s profit and loss.​

Every transaction created in Blackpurl is automatically and instantly synchronized with your accounting. So every customer, sale, order or inventory adjustment is automatically tracked.

Using Xero or Quickbooks Online will give you greater choice of bookkeepers and accountants to choose from. Moreover, with online access you could outsource your bookkeeping to anyone, anywhere.​

Mistakes happen, easily reverse a transaction that has already been sent to accounting. 


Using Xero or Quickbooks Online will give you greater choice of bookkeepers and accountants to choose from. Moreover, with online access you could outsource your bookkeeping to anyone, anywhere.​

Create your own custom reports, gain complete freedom to access your data the way you want to. You can create, save and export custom reports to analyse your dealership’s performance, your way.

Use the real-time dashboard to view a personalized team activity feed. See up-to-the-second insights into everything happening across your dealership.

Finally, you can find anything from anywhere all with one simple click, thanks to powerful search.​

Reporting Dashboard in Blackpurl

Connect Your Technology On The Blackpurl Platform

The key to running your marine dealership is not working harder, but smarter. With Blackpurl you can connect your technology across departments creating one cohesive unit.

Outsource your accounting with Xero, collect digital payments through Preferred Payments, and send outbound marketing campaigns from DP360 from anywhere at any time. You’re in charge of your business – do whatever you want to. 

Marine Dealership Platform Integrations
Banner Recreation and Marine Switches to Blackpurl Customer Story

Banner Recreation and Marine Successfully Ends DMS Search with Blackpurl

Banner Rec. and Marine utilized several DMS providers including Windward, Lightspeed, and DealerVu over the past 10 years but could never find the perfect solution for their marine dealership. Then They found Blackpurl.
The platform was easy to learn and have their team transition to. Additionally, the integrations allowed Banner Recreaction to outsource its accounting. 

Does a dealership management platform have all the features I need to me run my marine dealership?

The dealership management platform is entirely cloud-based and gives you the tools to run your business your way. Features include;

  • Remote access – run your business from anywhere on your tablet or smartphone.
  • Cloud-hosting – no hardware or servers and no need for IT.  
  • Immediacy – access to real-time data, including instant profitability reports for each job.
  • Accuracy – intelligent inventory control showing what units and parts you have in stock at any time.
  • Transparency – departments that all talk to one another, from sales and finance to parts and service.
  • Simplicity – a system that’s easy to learn, easy to use and integrates seamlessly with programs like Xero and Quickbooks.


Blackpurl’s marine dealership management software system will help you control, manage and improve every area of your business and is an investment that’s guaranteed to provide a great ROI.

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