Dealership management software for Trailer

Designed to drive growth.

Trailer

Guided by dealers and manufacturers

Trailer dealers know that no industry is quite like this one, and every dealership is unique.

Growing a unique dealership depends on having a software that knows your business. Save time by connecting into the industry–Blackpurl 2 can update your inventory, with photos, directly to any industry website provider, with everything from Trailer Industry vendor price file support.

Modern, complete, and easy to use—anywhere

What trailer dealerships want: growth

More profitable selling

Cultivate your trailer and parts inventory.

Increase profit by improving Service Department performance

The team’s energy goes further

Get more done with the same payroll.

Organize your operations so growth doesn’t strain you

Dealers Speak: Simplicity Wins

We kept coming back to Blackpurl, mainly because of the simplicity.

Matt Elam Owner, Silver Moon Trailers

Excellent support

Excellent customer support, with phone, chat, and email options.
A support team with deep dealership experience–most have spent years working in dealership retail.

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Guided by the industry

In 2025, Blackpurl introduced its Trailer Industry Council, a group of dealers and manufacturers who will help guide the evolution of Blackpurl 2, ensuring its always solving the challenges dealers and manufacturers find to be most important.

Connected to industry providers

Photos, specs, and price update on Dealerspike, Dealerattract, Netsource Media, and other industry websites automatically.

What dealers want in a dealership management platform

Easy to activate.
Simple to operate – feels like a tool.
Capable – can organize a unique dealership.
Connected with integrations that save you time and money.
Powerful accounting.
Detail best-available quickbooks online integration.

Book a Call »

Ways Blackpurl 2 helps trailer dealers grow

1

Track your trailers and true cost.

2

Be more profitable in service.

3

Keep track of your parts and sell more.

4

Understand your dealership: Easy, efficient accounting and reporting.

5

Save money and time by integrating with your manufacturers and vendors.

Trusted by top dealers

Every time I have a question, it gets answered above and beyond, and everyone’s been really helpful.

Amanda and Tyler Behring Owners

We’re a 30 million dollar business, and Blackpurl is providing flexibility throughout our organization.

Tony Gonzalez VP of Operations

It is limitless in its possibilities; be ready to be more efficient and get more out of your existing operations.

Brent Storey President

The investment that we’ve made in Blackpurl has paid for itself over and over already. It’s one of the best things we’ve ever done.

Chris Elles Owner

Blackpurl is taking us into the future, making it easier to grow the business.

Derek Bannister President

We kept coming back to Blackpurl, mainly because of the simplicity.

Matt Elam Owner

We’re utilizing Blackpurl for the future; it’s the only way we can see to have a business that’s going to be competitive in the years to come.

Nick Lazaredes Group Manager

It’s nice having a system that understands the industry and is constantly adding things to make business easier.

Shane Thompson Founder and President

Blackpurl brings everything together in one platform, so your team can work smarter, not harder, with all your systems talking to each other.

Chris Elles Dealer

I've used Lightspeed, Windward, and other dealership software, and now I use Blackpurl.

Derek Bannister President

Without Blackpurl, I would never be able to have the amount of flexibility I have now. I can go right onto my iPad and get back to customers right away.

Shane Thompson Founder and President

See All Customer Stories »

Industry-Smart. Always Improving

It’s nice having a system that understands the industry and is constantly adding things to make business easier.

Shane Thompson Founder and President, Action Trailers

Results you can expect

15

Average number of days to go live

+

5

Points parts margin within 60 days

6

Hours saved in manual reconciliations

FAQ

How fast does inventory sync to my website?

Typically as fast as your website provider can accept it, sync times ranging from hourly to daily.

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What if my distributor’s price file isn’t listed?

Blackpurl 2 works with virtually any vendor price file. If you want to confirm, Book a Call

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Can Blackpurl program advanced forms required by government agencies and banks?

Yes. Blackpurl 2 supports advanced forms programming to save your team time and reduce mistakes.

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Do you track axle-level or custom upgrade costs?

Every upgrade posts to the unit’s cost so margin stays accurate–even on custom builds.

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Do I need special hardware?

No. A Chrome browser on Windows, Mac, iPad, or Android works. USB/Bluetooth barcode scanners and receipt printers are generally plug-and-play. If you want a dedicated label printer, you may use the Epson TM T88V (238) – monochrome thermal line (no ribbon).

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What’s the average go-live time?

About 30 days from kickoff to switch-over.

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Does Blackpurl integrate with my manufacturer?

We’re always adding manufacturer integrations. If you don’t see your manufacturer listed on the Connect page, feel free to reach out to partnerships@blackpurl.com to get things started.

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