Easy to use, flexible for RV, and powerful

How you’ll grow with Blackpurl 2

Blackpurl 2 was built for the needs that Equipment dealers have. Every element is aimed at helping you sell more, keep customers coming back, and run lean without burning out your team.

Here’s the big picture:

More profitable selling

• Cultivate the right unit and parts inventory, push photos and pricing to your website automatically, and quote on-lot or on-order units from one screen.
• Easily record financing on deals, and accurately track profit on Finance and Insurance products.
• Easily track real landed cost and margin on each unit.

Service that adds real margin

• Common-sense work order process quotes jobs faster and better, ensuring repeat business.
• Schedule and manage jobs, delivering faster turnarounds for customers.
• Easily quote and complete service jobs that add accessories to a deal.
• Best-in-class options for technician time tracking–understand and improve your shop performance.

Same payroll, more output

• A common-sense sales and work order screen combined with role-specific workspaces replace scattered spreadsheets and traditional DMS modules, so the staff you already have can handle a higher sales and service volume.

Growth without the growing pains

• Role-based dashboards, easy accounting, and automated vendor price files keep operations organized, even as the lot fills up and the season peaks.

With Blackpurl 2, growth feels less like juggling and more like momentum.

What dealers want in a dealership management platform

• Easy to activate
  30-day guided onboarding.
• Simple to operate
  clean Workspaces; staff productive after a two-hour session.
• Capable & flexible
  handles multi-line, multi-location, custom builds.
• Connected
  real-time feeds for units, parts, accounting, payments, CRM, website.