Explore Blackpurl 2

The next-gen dealership management platform designed to drive growth.

Overview

Run your entire dealership seamlessly from one powerful, cloud-native platform

Instantly connect your favorite industry tools, eliminate tedious double-entry, and watch your data flow effortlessly–no outdated DMS headaches.

With Blackpurl 2’s new role-specific Workspaces, lightning-fast navigation, and built-in conveniences like automated U.S. tax calculation, your dealership can finally run at full throttle. And the best part? This is just the beginning of your Blackpurl 2 journey.

The power to provide a better customer experience across departments

Legacy tools. Lingering bottlenecks

Dealerships today fight battles on multiple fronts. Teams wrestle daily with outdated software that’s overly complex, rigid, and painfully slow.

Key information stays trapped in disconnected spreadsheets, scribbled on notepads, or hidden behind clunky screens of traditional DMS platforms. Managers spend hours double-entering data and patching workflows rather than leading their teams forward. Training a new team member? Too often, a colossal undertaking.

Growth shouldn’t be an uphill climb against the tools meant to help. It should flow from an integrated system, effortlessly delivering data where and when teams need it most.

Blackpurl 2: flip the growth switch

Blackpurl 2 debuts a practical, powerful new approach to dealership management: Workspaces—purpose-built dashboards uniquely tailored to each department.

For the first time, your Sales, Parts, Service, Accounting, and Management teams each get their own clear, focused workspace, designed specifically around their daily tasks and most important actions.

Instead of hunting through cluttered menus or juggling multiple screens, teams now navigate effortlessly, seeing only what they need, exactly when they need it. Common-sense quoting and invoicing enables your team to deliver faster, more enjoyable customer experiences.

And that’s just the start. With Blackpurl 2, finding inventory, parts, or customer data takes just a few keystrokes thanks to Best-in-Class Search. Automatic U.S. Tax Calculation pulls the right rates directly from buyers’ addresses–no lookups, no guesswork. Enhanced Inventory Website Feeds update any modern dealer website with photos automatically, so your online showroom is always accurate and appealing. And with Customizable Product Types, your inventory stays clean, your categories sharp, and margin reporting crystal-clear.

Faster barcode scans at the counter, multi-store product visibility, single-sign-on convenience, advanced auto-filled forms, easy-to-share custom reports, and streamlined access to your reporting hub–each innovation was crafted to help your dealership save time, reduce complexity, and grow faster.

Dealerships reclaim lost hours, teams operate at their peak, and managers lead proactively rather than reactively–making growth not just possible, but effortless.

From first login to full-throttle industry cloud

From day one, your dealership is live and ready to grow on a powerful, intuitive, cloud-native platform, securely accessible from any device.

Within the first week, every department has clear visibility and real-time data at their fingertips, boosted by effortless transacting and customizable reporting.

Yet this is only the beginning. Blackpurl 2 is your gateway to ongoing innovation–starting soon with entirely new customer deal and work order capabilities, followed by regular, thoughtful enhancements throughout the year. Connectivity is accelerating, too–with more integrations and expanded API access coming soon, your dealership’s data easily connects to your entire tech stack.

With Blackpurl 2, you’re not just adopting a better dealership management platform today; you’re stepping onto a path toward continuous, strategic improvement and greater connectivity, keeping your business confidently ahead of the curve.