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+1 (833) 382 1008

Australia

+1 (800) 431 568

Powersports

Easy, flexible, and powerful

Powersports dealerships run wide-open, and no two dealerships are tuned the same.

Blackpurl 2 brings a straightforward, next-gen workspace that keeps up—pulling live OEM availability, pushing photo-rich listings to your website, and updating price files automatically. Built so your crew can pick it up in minutes and get the job done faster, it lets you sell more units, turn wrenches quicker, and keep growth pinned at full throttle.

Modern and mobile-friendly

Why powersports dealers switch to Blackpurl 2

Growth isn’t just more units and work orders out the gate—it’s margin, efficiency, and sanity. Here’s how we help you get all three while helping you provide a superior end-customer experience.

Here’s the big picture:

More profitable selling

  • Cultivate the right unit and parts inventory, push photos and pricing to your website automatically, and quote on-lot or on-order units from one screen.
  • Easily record financing on deals, and accurately track profit on Finance and Insurance products.
  • Easily track real landed cost and margin on each unit.

Service that adds real margin

  • Common-sense work order process quotes jobs faster and better, ensuring repeat business.
  • Schedule and manage jobs, delivering faster turnarounds for customers.
  • Easily quote and complete service jobs that add accessories to a deal.
  • Best-in-class options for technician time tracking–understand and improve your shop performance.

Same payroll, more output

  • A common-sense sales and work order screen combined with role-specific workspaces replace scattered spreadsheets and traditional DMS modules, so the staff you already have can handle a higher sales and service volume.

Growth without the growing pains

  • Role-based dashboards, easy accounting, and automated vendor price files keep operations organized, even as the lot fills up and the season peaks.

With Blackpurl 2, growth feels less like juggling and more like momentum.

Future-Ready. Powersports Proven

We’re utilizing Blackpurl for the future; it’s the only way we can see to have a business that’s going to be competitive in the years to come.
Nick Lazaredes Group Manager,  Sun City Motorcycle and Powersports

Automatic website feeds

Photos, specs, and price update on Dealerspike, Dealerattract, Netsource Media, and other industry websites automatically.

Automated vendor price files

Keeps Blackpurl 2 updated with the price files from all of your vendors, making it easy to quote anything your customer needs, whether or not it’s in stock.

Create and sell kits

Labor kits boost margin on common services by standardizing pricing, speeding up quoting, and simplifying staff task list.

Flat-rate ready

Blackpurl 2 supports flat-rate shops by making it easy to load and use your labor codes for installs, mods, and routine services.

Parts fiche picklist import

Pull in parts picklists from popular parts fiche providers like PartSmart, HLSM, and Snap-On.

Role-based dashboards

Sales, Service, Parts, and Accounting see only what matters.

Advanced forms programming

Blackpurl 2 can quickly print out fully-filled forms, saving time and preventing mistakes on every deal.

Financing and F&I product support

Easily record financing on deals, and accurately track profit on Finance and Insurance products.

Dealer take: investing in growth

The investment that we’ve made in Blackpurl has paid for itself over and over already. It’s one of the best things we’ve ever done.
Chris Elles Owner,  Rolling Thunder Harley-Davidson

What dealers want in a dealership management platform

  • Easy to activate
    30-day guided onboarding.
  • Simple to operate
    Clean Workspaces; staff productive after a two-hour session.
  • Capable & flexible
    Handles multi-line, multi-location, custom builds.
  • Connected
    Real-time feeds for units, parts, accounting, payments, CRM, website.

Activation & support – built to make change easy

  • 30-day go-live
    Our Activation team imports your data, configures your chart of accounts, and trains you in a sandbox environment so you flip the switch with confidence—not crossed fingers.
  • Support staff who’ve turned wrenches and signed titles
    Need help? You’re talking to former dealership GMs and managers—not script-readers. Phone, chat, and email are all fast ways to get an answer.
  • Want to look it up yourself?
    There’s a comprehensive Knowledge Base to search and Blackpurl Academy video training.

Trusted by top dealers

Every time I have a question, it gets answered above and beyond, and everyone’s been really helpful.
Amanda and Tyler Behring Owners
It is limitless in its possibilities; be ready to be more efficient and get more out of your existing operations.
Brent Storey President
Blackpurl brings everything together in one platform, so your team can work smarter, not harder, with all your systems talking to each other.
Chris Elles Dealer
Blackpurl is taking us into the future, making it easier to grow the business.
Derek Bannister President
It’s nice having a system that understands the industry and is constantly adding things to make business easier.
Shane Thompson Founder and President
We’re a 30 million dollar business, and Blackpurl is providing flexibility throughout our organization.
Tony Gonzalez VP of Operations
The investment that we’ve made in Blackpurl has paid for itself over and over already. It’s one of the best things we’ve ever done.
Chris Elles Owner
I've used Lightspeed, Windward, and other dealership software, and now I use Blackpurl.
Derek Bannister President
We kept coming back to Blackpurl, mainly because of the simplicity.
Matt Elam Owner
We’re utilizing Blackpurl for the future; it’s the only way we can see to have a business that’s going to be competitive in the years to come.
Nick Lazaredes Group Manager
Without Blackpurl, I would never be able to have the amount of flexibility I have now. I can go right onto my iPad and get back to customers right away.
Shane Thompson Founder and President

Is proprietary, built-in accounting better?

In the 1990’s, when traditional dealership management systems were born, built-in, proprietary accounting had some benefits:

It was real-time, secure, fast, and created transparency – but only inside a closed system.

The downsides?

  • High cost of ownership and support.
  • Requires the one accountant who knows the proprietary workflow.
  • Windows-only desktop installs and VPN headaches.
  • No plug-in apps for expenses, payroll, or reporting extras.
  • Little to no improvement over time; innovation lags behind mainstream platforms.

Blackpurl is better

So when we created Blackpurl, we had a decision to make: build it ourselves, or create a best-in-class integration with the top cloud-based accounting platforms.

Here’s why we chose the best of both worlds:

  • Modern Accounting With QuickBooks Online or Xero.
  • Keeps the same pillars: real time, secure, fast, and creates transparency for your dealership.
  • Lower cost because every bookkeeper already knows the software.
  • Flexible charts, reports, and GL setup.
  • Accounts receivable reminders and automated communications.
  • Use any device – check a P&L from your phone or tablet.
  • Connect hundreds of apps for payroll, expenses, BI, and payments.
  • Never be out of date; continuous updates from the number-one accounting platforms in every region.

Ready to compare side by side? Book a Call or Schedule a Demo to see the difference in five minutes.

FAQ

Can Blackpurl send my inventory to my website?

Yes–photo-rich feeds post to DealerSpike, DealerAttract, Revvable, or any other powersports website provider.

What if my distributor’s price file isn’t listed?

Blackpurl 2 works with virtually any vendor price file. If you want to confirm, Book a Call

Can Blackpurl program advanced forms required by government agencies and banks?

Yes. Blackpurl 2 supports advanced forms programming to save your team time and reduce mistakes.

Do you track custom upgrade and accessory costs?

Every upgrade posts to the unit’s cost so margin stays accurate–even on custom builds.

Is data secure?

Yes. Blackpurl 2 is built on the Salesforce platform with 256-bit encryption and SOC 2 controls.

Do I need special hardware?

No. A Chrome browser on Windows, Mac, iPad, or Android works. USB/Bluetooth barcode scanners and receipt printers are generally plug-and-play. If you want a dedicated label printer, you may use the Epson TM T88V (238) – monochrome thermal line (no ribbon).

What’s the average go-live time?

About 30 days from kickoff to switch-over.

Have another question?

Five growth levers for powersports dealerships

1

Track every unit’s true cost–from factory to sale.

2

Quote and sell more accessories, faster.

3

Boost service margin with flat-rate codes and photo check-ins.

4

See the whole business clearly with live accounting and dashboards.

5

Save hours through OEM, vendor, and website integrations.