Blackpurl: Next-gen Dealership Management Platform

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Blackpurl: Next-gen Dealership Management Platform

North America

+1 (833) 382 1008

Australia

+1 (800) 431 568

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Industry Title Goes Here

Next-gen dealer management platform built to grow profit

Modern, flexible, and powerful for [industry] dealers – see for yourself.

Industry specific headline goes here

A short headline goes right here

Tailored for [your industry], Blackpurl 2 represents the next generation of dealership management software.

Easy to activate, and common-sense to navigate, Blackpurl helps your team get more done–from parts management to tracking unit cost and profitability.

Every dealership has unique needs, so schedule a call or concise demo with a Blackpurl product specialist to see firsthand how Blackpurl 2 will drive growth.

It is limitless in its possibilities; be ready to be more efficient and get more out of your existing operations.

Brent Storey President, Storey Powersports Group

Why Dealers Choose Blackpurl 2

How you’ll grow with Blackpurl — Summary

Get more done with the same team.
Make life easier for your staff.
Sell more.
Provide a better end-customer experience.
Complete, common-sense dealership software.

See it in 90 seconds

Have another question?

Key Benefits

Workspaces for each department

Each team member sees everything they need to be productive at a glance.

Full Sales + Service + Parts department management

Run your business more profitably.

Common-sense quoting

Simple deal and work order – your team will get more done.

Best-available QuickBooks Online integration

Increase accounting insight, decrease accounting cost.

Top Industry Integrations

Get more done each week with these integrations [insert industry-specific ones].

Real-time Reporting

Always understand what business decisions to make with standard reports, live dashboards, and custom, shareable reporting.

Blackpurl 2 vs. Traditional dealer management software (DMS)

Tired of clicking through ten screens just to price a unit?

Old spreadsheets and bulky DMS software slow your team, confuse your inventory, and make customers wait–costing you sales every day.

Blackpurl 2 flips the script: one easy screen shows stock, price, and customer details in real time, so anyone can quote and collect payment in
under a minute.

It easily handles vendor price files, website feeds, and keeps part counts honest without IT headaches—freeing your staff to serve buyers–not software. Dealers who switch see deals and service work close faster, happier customers, and profits that grow.

Have another question?

I've used Lightspeed, Windward, and other dealership software, and now I use Blackpurl.

Derek Bannister President, Banner Recreation and Marine

Connected Tools

Name Here

Automatic journal posts keep your books current without double-entry.

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Name Here

Automatic journal posts keep your books current without double-entry.

Request a Demo »

Name Here

Automatic journal posts keep your books current without double-entry.

Request a Demo »

Name Here

Automatic journal posts keep your books current without double-entry.

Request a Demo »

Name Here

Automatic journal posts keep your books current without double-entry.

Request a Demo »

Name Here

Automatic journal posts keep your books current without double-entry.

Request a Demo »

Compare Blackpurl

No/Light Software

Data Entry Tons of double-entry; struggle to stay organized

Integrations None or bolt-on tools that don’t talk

Quoting & Deal Speed 3–5× back-and-forth calls/emails

Flexibility Lots of flexibility; heavy price

Inventory Accuracy Whiteboards & gut feel; frequent stock-outs

Customer Experience Walk-in or phone only; hand-made forms

Reporting & Analytics Basic sales totals in Excel

Total Cost & Upkeep Hidden labor cost; chaos tax

Traditional DMS

Data Entry Departmental modules but no true single-screen flow; still lots of re-keying

Integrations Limited, vendor-locked; expensive middleware

Quoting & Deal Speed Difficult ease of use for staff, slowing paperwork process

Flexibility Little flexibility; tied to Windows machines and servers

Inventory Accuracy Challenging part counting process

Customer Experience Delayed, siloed system can introduce delays

Reporting & Analytics Nightly batch reports; limited drill-down

Total Cost & Upkeep High license + server fees + IT admin

No/Light Software

Data Entry Enter data once; it flows everywhere it needs to

Integrations Easy Website, Vendor, and CRM integrations

Quoting & Deal Speed Fast, modern, and common-sense quoting. Deals close quickly.

Flexibility Complete flexibility to work from anywhere, on any device

Inventory Accuracy Live counts, auto price-file updates, simple counting

Customer Experience Instant customer history lookup and simple, automatic paperwork

Reporting & Analytics Real-time dashboards and custom, shareable reporting

Total Cost & Upkeep Cloud SaaS, automatic updates; lower Total Cost of Owners and zero required hardware costs

Trusted by top dealers

The investment that we’ve made in Blackpurl has paid for itself over and over already. It’s one of the best things we’ve ever done.

Chris Elles Owner

Blackpurl brings everything together in one platform, so your team can work smarter, not harder, with all your systems talking to each other.

Chris Elles Dealer

We kept coming back to Blackpurl, mainly because of the simplicity.

Matt Elam Owner

It’s nice having a system that understands the industry and is constantly adding things to make business easier.

Shane Thompson Founder and President

It is limitless in its possibilities; be ready to be more efficient and get more out of your existing operations.

Brent Storey President

Every time I have a question, it gets answered above and beyond, and everyone’s been really helpful.

Amanda and Tyler Behring Owners

We’re a 30 million dollar business, and Blackpurl is providing flexibility throughout our organization.

Tony Gonzalez VP of Operations

I've used Lightspeed, Windward, and other dealership software, and now I use Blackpurl.

Derek Bannister President

We’re utilizing Blackpurl for the future; it’s the only way we can see to have a business that’s going to be competitive in the years to come.

Nick Lazaredes Group Manager

Blackpurl is taking us into the future, making it easier to grow the business.

Derek Bannister President

Without Blackpurl, I would never be able to have the amount of flexibility I have now. I can go right onto my iPad and get back to customers right away.

Shane Thompson Founder and President

Activation & Support – Built to Make Change Easy

30-Day Go-Live, Guided Plan

Our Activation team imports your data, configures your chart of accounts, and trains you in a sandbox environment so you flip the switch with confidence—not crossed fingers.

Real People, Real Experience

Need help? You’re talking to former dealership GMs and managers—not script-readers. Phone, chat, and email are all fast ways to get an answer.

Self-Serve When You Prefer

Search our in-depth Support Center or stream step-by-step videos in Blackpurl Academy any time, on any device.

Guided by The Trailer Industry

In 2025, Blackpurl introduced its new Trailer Industry Council, a group of dealers and manufacturers whose purpose is to guide the evolution of Blackpurl 2, ensuring it is always solving the challenges dealers and manufacturers find most impactful.

FAQ

How long until we’re live? – Weeks, not months.

Single-location dealers average four weeks; multi-stores a little longer.

How big does an operation need to be to benefit from Blackpurl?

Blackpurl works great for dealerships with 3 or more users.

Will migration hurt my data? – No.

No. Our onboarding team cleans and imports the data you send in — just keep a backup copy just in case for peace of mind.

or peace of mind. Is our customer data secure? – Absolutely.

SOC 2-audited infrastructure, encryption at rest and in transit, and MFA for every user.

Can we keep our favorite tools? – Yes.

Plug-and-play connectors for [insert industry stuff]

What does it really cost? – Less than the chaos tax.

Cloud pricing means no servers, no surprise upgrade fees, and if a rival price is lower we’ll meet or beat it–quoted right after your demo.

Have another question?

Five growth levers for trailer dealerships

1

Track every trailer’s true cost from factory to sale

2

Be more profitable in Service.

3

Keep track of your parts and sell more.

4

Understand your dealership: easy, efficient accounting and reporting.

5

Save money and time by integrating with your manufacturers and vendors.