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Why Blackpurl

Growth without friction

Blackpurl 2 is the cloud-native, growth-focused dealer-management platform that replaces spreadsheets and traditional DMS screens with live Workspaces and common-sense customer order screens.

Automated integrations sync inventory, accounting, and websites in real time, letting you expand without adding headcount. Discover why Blackpurl is the next-gen foundation uniquely equipped to accelerate dealership success.

Market reality – what’s holding dealers back

  • Pen and Paper
    Work orders disappear, parts shrink, and turn-time guesses replace real numbers. Growth stalls because no one trusts the data.
  • Spreadsheets Everywhere
    Every department builds its own sheet; formulas break, versions diverge, and month-end turns into a copy-and-paste marathon. Decisions rely on last week’s export, not today’s facts.
  • QuickBooks-Only
    Great for simple sales, but not for VINs, labor codes, tracking shop time, or quoting items you don’t have in stock.
  • Traditional DMS
    Installed on one back-office PC, charging by the module, and trapping data in silos. Integrations cost extra–if they exist at all–and updates show up rarely, if ever.

Result: whether it’s paper, spreadsheets, standalone accounting, or an aging DMS, the outcome is the same–slow processes, hidden costs, and missed growth.

The Blackpurl 2 difference

Cloud-native dealer-management

Blackpurl 2 is the only cloud-native dealer-management platform engineered to drive growth for dealerships–from trailers and powersports to RV, golf car, and equipment. It stays simple for new users, powerful for seasoned pros, and always focuses on profit.

Easy to learn

Most users master the basics in a single afternoon because screens look and flow like the jobs they already do.

Open a browser on any device, and you’re in

Silent updates land every few weeks–no servers, no midnight installs. Role-specific Workspaces for Sales, Parts, Service, Ordering, and Admin line up all the information each role needs, so complex jobs turn into a few common-sense clicks. Three keystrokes in our best-in-class search surface any customer, VIN, part, or invoice–no hunting.

Growth happens because Blackpurl removes friction for everyone

End customers get quick quotes, status texts, and helpful historical recap–so they buy faster and come back.

Staff close deals, finish repairs, and reorder parts in record time.

Management sees numbers update the instant a transaction posts and can customize reports to ensure they make the right decisions to grow the business.

Quickbooks & Xero

Real-time, two-way sync with QuickBooks Online and Xero, automatic website inventory feeds, and automated vendor price files keep costs, prices, and inventory perfectly aligned—so every transaction lands at the highest possible profit.

Built to make you more profitable

Future-proof by design, Blackpurl 2 scales as features arrive; new hires “get it” in minutes, and continuous releases keep you ahead of market shifts. Simple. Powerful. Next-generation. Built to make every transaction easier–and every dealership more profitable.

How you’ll grow – benefits by persona

Dealers and owners:

Higher valuation and easier expansion with clean books, repeatable processes, and data you can trust.

Managers:

One screen replaces spreadsheets; the same team now handles more units, parts, and service hours without overtime.

End customers:

Quotes in under sixty seconds, status update texts, and quicker answers to questions turn one-time buyers into loyal fans.

OEMs and industry partners:

Tailored integrations, data programs, OEM certifications, and expanded API access improves brand experience and dealer performance.

A trusted solution

Trusted by BRP, Honda, H&H Trailers, Sure-Trac, Load Trail, and NATDA member dealers and hundreds of other dealers.

Proof in action

Matt Elam
Dealer | Silver Moon Trailers
Brent Storey
Dealer | Sun City Powersports

Built for connection

  • QuickBooks Online and Xero
    Every deal, PO, and payment posts instantly—no double entry.
  • Website feeds
    DealerSpike, DealerAttract, NetSource Media, TrailerFunnel–photos, price, and availability update automatically.
  • Vendor price files
    Keep prices in the system current for all of the items available from your vendors–cost and MSRP stay current.
  • Payments
    Integrated payments through FiServ.
  • Expanded API access coming soon

Activation & support – built to make change easy

  • 30-Day Go-Live, Guided Plan
    Our Activation team imports your data, configures your chart of accounts, and trains you in a sandbox environment so you flip the switch with confidence—not crossed fingers.
  • Real People, Real Experience
    Need help? You’re talking to former dealership GMs and managers—not script-readers. Phone, chat, and email are all fast ways to get an answer.
  • Self-Serve When You Prefer
    Search our in-depth Knowledge Base or stream step-by-step videos in Blackpurl Academy any time, on any device.

FAQ

How long does it take to switch to Blackpurl 2?

Most dealerships go live in about 30 days. Our Activation team imports your data, maps your chart of accounts, and walks your staff through the entire process so the final cut-over feels like business as usual–just faster.

Will my current QuickBooks Online or Xero setup keep working?

Yes. You can bring your own subscription or bundle QuickBooks Online at a discounted bundle rate. Blackpurl posts every deal, purchase order, and payment in real time; a two-way integration ensures mistakes aren’t costly.

Is my data secure in the cloud?

Blackpurl is built on the Salesforce Platform, inheriting its enterprise-grade security: 256-bit encryption in transit and at rest, daily geo-redundant backups, and SOC 2-compliant controls. OAuth tokens handle third-party connections—no passwords stored.

Do I need special hardware or Windows servers?

No. Any modern browser on Windows, macOS, Chromebook, iPad, or Android works. USB/Bluetooth barcode scanners and receipt printers plug-and-play; label printers like the Epson TM-T88V are fully supported.

What if my distributor’s price file isn’t listed?

Upload any CSV or spreadsheet once, or arrange a feed for automatic updates; typically any vendor price file can be supported.

Can I add more locations later?

Absolutely. Blackpurl supports unlimited stores in one group.

How much training will my staff need?

Most users are productive after a single two-hour session. Role-specific Workspaces feel intuitive – techs, parts staff, and salespeople see only the tools they need. Blackpurl Academy video courses are available 24/7 for refreshers and new hires.

Have another question?

Trusted by top dealers

Every time I have a question, it gets answered above and beyond, and everyone’s been really helpful.
Amanda and Tyler Behring Owners
It is limitless in its possibilities; be ready to be more efficient and get more out of your existing operations.
Brent Storey President
Blackpurl brings everything together in one platform, so your team can work smarter, not harder, with all your systems talking to each other.
Chris Elles Dealer
Blackpurl is taking us into the future, making it easier to grow the business.
Derek Bannister President
We kept coming back to Blackpurl, mainly because of the simplicity.
Matt Elam Owner
We’re utilizing Blackpurl for the future; it’s the only way we can see to have a business that’s going to be competitive in the years to come.
Nick Lazaredes Group Manager
It’s nice having a system that understands the industry and is constantly adding things to make business easier.
Shane Thompson Founder and President
I've used Lightspeed, Windward, and other dealership software, and now I use Blackpurl.
Derek Bannister President
We’re a 30 million dollar business, and Blackpurl is providing flexibility throughout our organization.
Tony Gonzalez VP of Operations
The investment that we’ve made in Blackpurl has paid for itself over and over already. It’s one of the best things we’ve ever done.
Chris Elles Owner
Without Blackpurl, I would never be able to have the amount of flexibility I have now. I can go right onto my iPad and get back to customers right away.
Shane Thompson Founder and President

Why dealers call it a growth engine

Dealers using Blackpurl report faster deal turn, higher parts margin, and double-digit cuts in admin hours—because every click moves business forward instead of sideways.