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Equipment

Tailored for equipment dealers

From zero-turn mowers to compact tractors, equipment dealerships juggle dozens of brands, price files, and seasonal swings.

Blackpurl 2 streamlines the chaos–keeping your price lists up to date, matching serial-numbered units with service history, and shooting inventory over to your website. One workspace unites counter, yard, and shop so staff quickly triage and quote repairs, track parts across vendors, and invoice without double-entry. The result: faster turns, sharper margins, and growth that stays in high gear.

Flexible for your business

Why equipment dealers switch to Blackpurl 2

Growth isn’t just more units and work orders out the gate—it’s margin, efficiency, and sanity. Here’s how we help you get all three while helping you provide a superior end-customer experience.

How you’ll grow with Blackpurl 2

Blackpurl 2 was built for the needs OPE and Equipment dealers have. Every element is aimed at helping you sell more, keep customers coming back, and run lean without burning out your team.

Here’s the big picture:

More profitable selling

  • Cultivate the right unit and parts inventory, push photos and pricing to your website automatically, and quote on-lot or on-order units from one screen.
  • Easily record financing on deals, and accurately track profit on Finance and Insurance products.
  • Easily track real landed cost and margin on each unit.

Service that adds real margin

  • Common-sense work order process quotes jobs faster and better, ensuring repeat business.
  • Schedule and manage jobs, delivering faster turnarounds for customers.
  • Easily quote and complete service jobs that add accessories to a deal.
  • Best-in-class options for technician time tracking–understand and improve your shop performance.

Same payroll, more output

  • A common-sense sales and work order screen combined with role-specific workspaces replace scattered spreadsheets and traditional DMS modules, so the staff you already have can handle a higher sales and service volume.

Growth without the growing pains

  • Role-based dashboards, easy accounting, and automated vendor price files keep operations organized, even as the lot fills up and the season peaks.

With Blackpurl 2, growth feels less like juggling and more like momentum.

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OPE dealer take: investing in growth

Every time I have a question, it gets answered above and beyond, and everyone’s been really helpful.
Amanda and Tyler Behring Owners,  Bernie’s Lawn and Garden

Trusted by top dealers

Every time I have a question, it gets answered above and beyond, and everyone’s been really helpful.
Amanda and Tyler Behring Owners
It is limitless in its possibilities; be ready to be more efficient and get more out of your existing operations.
Brent Storey President
Blackpurl brings everything together in one platform, so your team can work smarter, not harder, with all your systems talking to each other.
Chris Elles Dealer
Without Blackpurl, I would never be able to have the amount of flexibility I have now. I can go right onto my iPad and get back to customers right away.
Shane Thompson Founder and President
Blackpurl is taking us into the future, making it easier to grow the business.
Derek Bannister President
We kept coming back to Blackpurl, mainly because of the simplicity.
Matt Elam Owner
We’re utilizing Blackpurl for the future; it’s the only way we can see to have a business that’s going to be competitive in the years to come.
Nick Lazaredes Group Manager
The investment that we’ve made in Blackpurl has paid for itself over and over already. It’s one of the best things we’ve ever done.
Chris Elles Owner
I've used Lightspeed, Windward, and other dealership software, and now I use Blackpurl.
Derek Bannister President
It’s nice having a system that understands the industry and is constantly adding things to make business easier.
Shane Thompson Founder and President
We’re a 30 million dollar business, and Blackpurl is providing flexibility throughout our organization.
Tony Gonzalez VP of Operations

Features that fuel growth

Automatic website feeds

Photos, specs, and price update on DealerSpike, DealerAttract, NetSource Media, and other industry websites automatically.

Automated vendor price files

Keeps Blackpurl 2 updated with the price files from all of your vendors, making it easy to quote anything your customer needs, whether or not it’s in stock.

Create and sell kits

Labor kits boost margin on common services by standardizing pricing, speeding up quoting, and simplifying staff task list.

Flat-rate ready

Blackpurl 2 supports flat-rate shops by making it easy to load and use your labor codes for installs, mods, and routine services.

Role-based dashboards

Sales, Service, Parts, and Accounting see only what matters.

Advanced forms programming

Blackpurl 2 can quickly print out fully-filled forms, saving time and preventing mistakes on every deal.

Financing and F&I product support

Easily record financing on deals, and accurately track profit on Finance and Insurance products.

What dealers want in a dealership management platform

  • Easy to activate
    30-day guided onboarding.
  • Simple to operate
    clean Workspaces; staff productive after a two-hour session.
  • Capable & flexible
    handles multi-line, multi-location, custom builds.
  • Connected
    real-time feeds for units, parts, accounting, payments, CRM, website.
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Activation & support – built to make change easy

  • 30-day go-live, zero drama
    Our Activation team imports your data, configures your chart of accounts, and trains you in a sandbox environment so you flip the switch with confidence—not crossed fingers.
  • Support staff who’ve turned wrenches and signed titles
    Need help? You’re talking to former dealership GMs and managers—not script-readers. Phone, chat, and email are all fast ways to get an answer.
  • Want to look it up yourself?
    There’s a comprehensive Knowledge Base to search and Blackpurl Academy video training.

Is proprietary, built-in accounting better?

Legacy built-in accounting locks you into high costs, Windows servers, and scarce talent. Blackpurl pairs with QuickBooks Online or Xero to deliver real-time, secure, and flexible financials–​minus the overhead. Compare side by side in a 20-minute call.

Ready to compare side by side?

Book a Call or Schedule a Demo to see the difference in less than 20 minutes.

Book a Call »

FAQ

Can Blackpurl send my inventory to my website?

Yes–photo-rich feeds post to DealerSpike, DealerAttract, or any other Equipment website provider.

Read More +

What if my distributor’s price file isn’t listed?

Blackpurl 2 works with virtually any vendor price file. If you want to confirm, Book a Call

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Can Blackpurl program advanced forms required by government agencies and banks?

Yes. Blackpurl 2 supports advanced forms programming to save your team time and reduce mistakes.

Read More +

Do you track custom upgrade costs?

Every upgrade posts to the unit’s cost so margin stays accurate–even on custom builds.

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Is data secure?

Yes. Blackpurl 2 is built on the Salesforce platform with 256-bit encryption and SOC 2 controls.

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Do I need special hardware?

No. A Chrome browser on Windows, Mac, iPad, or Android works. USB/Bluetooth barcode scanners and receipt printers are generally plug-and-play. If you want a dedicated label printer, you may use the Epson TM T88V (238) – monochrome thermal line (no ribbon).

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What’s the average go-live time?

About 30 days from kickoff to switch-over.

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Have another question?

Book a Call »
Every time I have a question, it gets answered above and beyond, and everyone’s been really helpful.
Amanda and Tyler Behring Owners,  Bernie’s Lawn and Garden
See All Customer Stories »

Five growth levers for equipment dealerships

1

Track every unit’s true cost–from factory to sale.

2

Quote and sell more accessories, faster.

3

Boost service margin with flat-rate codes and photo check-ins.

4

See the whole business clearly with live accounting and dashboards.

5

Save hours through OEM, vendor, and website integrations.