Blackpurl Brand Resources

Download official Blackpurl logos, colors, product screenshots, and company boilerplate, and use them with confidence.

Logos

Our logo

Use the full-color logo on white or light backgrounds and the white logo on Blackpurl Blue, dark or photographic backgrounds. Use the badge on its own only where space is tight, like app icons and social avatars.

Primary logo, full color

For white and light backgrounds.

PNG SVG

Primary logo, white

For dark, blue or photographic backgrounds.

PNG SVG

Badge icon, blue

For avatars, favicons and small spaces on light backgrounds.

PNG SVG

Badge icon, white

For Blackpurl Blue and dark backgrounds.

PNG SVG

Brand kit

Get the full brand kit

Every official Blackpurl logo in one file: primary logos and badge icons in full color and white, ready for press, partner and dealer use.

Download full brand kit (.zip)

Logos in SVG + PNG, light and dark variants

Logo usage

Give it room. Keep it true.

A few simple rules keep the Blackpurl logo clear and recognizable wherever it appears.

XXXX

Clear space

Keep a margin of at least X on every side, where X is half the height of the badge. Keep text, graphics and edges out of that area.

120 pxDigital

1 in / 25 mmPrint

24 pxBadge

Minimum size

Don’t use the full logo smaller than 120 px wide on screen or 1 in (25 mm) in print. For anything smaller, use the badge.

Don’t

Don’t stretch or squash

Always scale proportionally.

Don’t

Don’t recolor

Use only Blackpurl Blue or white.

Don’t

Don’t add effects

No shadows, glows, outlines or rotation.

Don’t

Don’t use busy backgrounds

Keep contrast high and backgrounds calm.

Brand colors

Color palette

Blackpurl Blue leads. Navy and Cyan support it, Teal adds an accent, and the neutrals keep layouts clean. Click a swatch to copy its hex code.

Primary

Neutrals

Brand gradient#003399 → #0652EA60° · used on hero and CTA bands

Typography

Noto Sans

Blackpurl uses Noto Sans for everything: heavy Black (900) headlines, ExtraBold (800) labels and Light (300) body copy. It’s free from Google Fonts.

Noto SansVariable weight 100–900 · Google Fonts. One family, from Light body copy to Black headlines.

Light 300Regular 400SemiBold 600ExtraBold 800Black 900

Download from Google Fonts

Try it

Size

Software built for the dealers who keep things moving.

Click the line to type your own text.

Type scale

Display / H1Black 900 · 60/64

60px / 64px / 900

Introducing Blackpurl 2

Heading / H2Black 900 · 50/56

50px / 56px / 900

The next-gen dealership management platform for growth

EyebrowExtraBold 800 · Blue · 20/32

20px / 32px / 800

system of work

Subhead / H3ExtraBold 800 · Caps · 22/32

22px / 32px / 800

Powering intentional growth for dealers and dealer networks

BodyLight 300 · 20/32

20px / 32px / 300

Sell faster and work smarter with Blackpurl 2.

NavigationRegular 400 · Caps · 13/20

13px / 20px / 400

SolutionsWhy BlackpurlConnectResources

About Blackpurl

Company boilerplate

Approved descriptions for press releases, partner pages and event listings. Pick a length, then copy it as written.

Choose a length

0 words0 charactersApproved copy

Blackpurl is the next-generation dealership management platform for trailer, powersports, RV, golf car and equipment dealers. Blackpurl 2 fuels every department with live numbers, connects trusted and modern tools, and runs on any device, helping dealers unlock performance and profit.

Please don’t edit or shorten.

Usage & permissions

Using our brand assets

You’re welcome to use our logos and boilerplate to write about or list Blackpurl. Here’s what’s okay and what to avoid.

You can

Refer to Blackpurl in editorial coverage, reviews and news

Use our logos in partner or integration listings

Use our logos in approved co-marketing

Please don’t

Alter, recolor, stretch or animate the logos

Combine them with other marks or create lookalikes

Imply endorsement, partnership or sponsorship we haven’t agreed to

Use our assets in ads, product names or domains

Trademark & copyright notice

Blackpurl’s name, logos and other brand assets are trademarks and copyrighted materials of Blackpurl. Downloading them doesn’t transfer any ownership or grant a license beyond the uses above. We may update these guidelines or withdraw permission at any time. For anything not covered here, email press@blackpurl.com.

Media contact

Press and partnership inquiries

Writing about dealership technology, planning a co-marketing project, or need an asset you can’t find here? Say hello to our marketing team. We’re happy to help.

Press inquiriesInterviewsPartnershipsAsset requests

Email us

We usually reply soon. Tell us your outlet or company, your deadline and what you need.

Solutions

Resources

North America

Australia