Making OEM-to-DMS connectivity a reality; No more double entry and wasted time.
We’re thrilled to highlight the Trailer Connect Program by Blackpurl in partnership with Load Trail and Norstar—announced via NATDA on August 22, 2025
This launch marks a major step forward for trailer dealerships, offering three game-changing benefits:
- Orders Auto-Appear in Blackpurl 2: When a dealer places an order with a participating manufacturer, the unit automatically populates in Blackpurl 2—complete with status updates and ETAs—eliminating duplicate entry and reducing manual tracking.
- Sync’d Catalog, Options & Pricing: Make, model, options, and dealer-specific pricing flow directly into Blackpurl 2—ensuring teams have accurate specs and pricing at the moment of quoting, dealing, or servicing.
- In‑App Warranty Registration: Dealers can submit warranty registrations right from Blackpurl 2, streamlining workflows and improving registration timeliness.
Why This Matters
This integration demonstrates Blackpurl’s continued focus on deep, meaningful OEM connectivity—the kind that powers modern dealerships. With OEM data flowing directly into their DMS, dealers gain:
- Efficiency: Less manual work and reduced risk of human error.
- Speed: Faster quoting, order tracking, and service onboarding.
- Accuracy: Real-time specs, prices, and warranty data where it matters most.
About the Partners
- Load Trail: Texas-based leader in dump, utility, and gooseneck trailers. Their VP, Brandon Jones, hails the program’s ability to deliver current and consistent information directly where dealers work.
- Norstar (Iron Bull Trailers): A fast-growing force in truck beds and trailers. Business Development lead Trent Fendley underscores the value of eliminating manual entry and keeping data aligned inside the dealership software.
Blackpurl 2 is a cloud-native, growth-focused DMS for trailer, RV, powersports, golf car, and equipment dealers—designed with clean, role-based workspaces to streamline daily operations It stands out with its:
- Zero fuss, cross-device access — built for browser-first use and easy work-from-anywhere environments.
- Rapid onboarding — most dealerships go live within 30 days, with hands-on coaching and streamlined activation.
- Robust integrations — connectivity to QuickBooks Online, Xero, DealerSpike, Shopify, Kenect, DP360CRM, vendor price files, and industry websites — helping dealers save time and reduce redundancy.
This new Trailer Connect Program takes that integration ecosystem even further—delivering OEM-grade connectivity that helps dealers run smarter and leaner.
Ready to Get Started?
If you’re a dealer carrying Load Trail or Norstar products, you can easily enable this connectivity today—reach out via support@blackpurl.com or call (833) 382‑1008.
OEMs interested in joining the program can contact Johnathan Aguero at (303) 710‑9820 or email johnathan.aguero@blackpurl.com.