What Is Blackpurl 2?

Blackpurl 2 is a cloud-native, next-gen dealership management software (DMS) built for growth, serving trailer, powersports, RV, golf car, and equipment dealers. It replaces legacy dealer software with a modern, browser-based platform that handles sales, service, parts, inventory, and reporting in one system.

Why Did Oregon Trailers Switch to Blackpurl 2?

Running three trailer dealership locations across Oregon — Scappoose, Coburg, and Terrebonne — means sales teams and service departments need to operate from the same page every day. Oregon Trailers needed a dealer management system that was easy to use across all locations without creating disconnected workflows or forcing staff to toggle between outdated tools.

Collin Sheehan, Sales Manager at Oregon Trailers, made the switch to Blackpurl 2 to solve exactly that: a unified platform that keeps sales, service, and customer operations running smoothly no matter which location a customer walks into.

How Has Blackpurl 2 Changed Day-to-Day Trailer Dealership Operations?

For Oregon Trailers, the biggest shift has been operational simplicity. Blackpurl 2 makes it easier to manage the full sales process — from quoting a trailer to closing a deal — without unnecessary friction. Service departments across the three locations can track work orders, parts, and customer history without hunting through paper trails or disconnected systems.

Collin points to how much easier it is to serve customers when the tools don’t get in the way. When a customer walks into the Terrebonne location with a service question or the Scappoose lot looking to buy a utility trailer, the team has what they need in front of them — not buried in a system that slows them down.

This kind of operational ease is what separates a modern dealer management platform from legacy DMS software. Trailer dealers managing multiple locations need a system that scales with their business, not one that creates more administrative overhead as they grow.

Nobody Has to Tell the Customer to Wait

This is where it shows up at the counter. When a customer asks about their unit — where it is in the process, what parts are in, when it’ll be ready — the answer used to require tracking someone down or making a call.

Now the service advisor has it right there. The technician already updated the job. The customer gets an answer in the same breath they asked the question.

It’s a small thing individually. Across a week of service interactions at three locations, it’s a meaningful shift in how the team looks and feels to the people they’re serving.

How Important Is Customer Support for Trailer Dealers?

Support is the piece most dealers underestimate when evaluating dealer management software. Collin specifically calls out Blackpurl’s support team as a meaningful part of the decision. When something goes wrong — or a staff member needs help learning a new workflow — having a real support team that responds quickly makes the difference between a one-hour fix and a lost day on the floor.

For trailer dealerships operating in competitive regional markets, downtime isn’t theoretical. A service bay that can’t pull up a work order, or a salesperson who can’t generate a quote, costs money. Blackpurl’s support model means Oregon Trailers isn’t navigating those moments alone.

Is Blackpurl 2 Built for Trailer Dealers Specifically?

Yes. Blackpurl 2 is designed for specialty powersports, RV, trailer, golf car, and equipment dealerships — not adapted from an automotive platform. That distinction matters for trailer dealers because the workflows are different: trailer sales cycles, unit configuration, trailer-specific service and parts, and OEM price file management from manufacturers are built into the platform rather than bolted on.

For dealers evaluating trailer dealer software options, that purpose-built design means less customization headache and faster staff adoption.