Inventory that updates itself. LeadVenture has named Blackpurl a preferred integration partner, connecting Dealer Spike websites directly to Blackpurl’s cloud-native DMS. Shared dealers get dependable online inventory visibility today—and an easier path to deeper connections tomorrow.
What dealers get—at a glance
- Enter once, publish everywhere. Add a unit in Blackpurl 2 and see it appear—with photos, specs, and pricing—on your Dealer Spike website.
- No more double entry. The feed keeps listings current without extra clicks.
- Fast go-live. Ask your rep to turn it on—no coding, spreadsheets, or manual uploads.
Why this matters (Blackpurl’s take)
Dealers are busy enough—no one needs to key the same unit twice. With this integration:
- Speed: New and updated inventory hits your website by the next business day.
- Accuracy: Photos, specs, and pricing stay aligned across systems.
- Focus: Your team spends more time selling—on the lot, at the counter, or on the go—with Blackpurl 2’s mobile-friendly Workspaces.
- Scalability: It’s a clean step toward a tighter, future-ready tech stack.
What doesn’t change
- Nothing changes for current Blackpurl customers. No technical or pricing changes to your account. Activation of the website feed is completely optional.
How to turn it on (if you want)
Contact your Dealer Spike or Blackpurl representative and ask to enable the inventory feed. Setup is quick—no coding or spreadsheets.
This is part of our ongoing commitment to a connected platform that saves time and keeps your team focused on selling.
Questions? Reach out to your Blackpurl rep and we’ll walk you through it.
Blackpurl delivers modern, cloud-native dealership software. Its flagship release, Blackpurl 2, is the next-gen dealership management platform designed to drive growth. With role-specific Workspaces, a common-sense user experience, and time-saving integrations, it enables teams to work efficiently and deliver exceptional customer experiences. In contrast with traditional DMS platforms, Blackpurl 2 is flexible, scalable, and accessible on any device—the industry cloud powering dealerships today and into the future.
LeadVenture is the market-leading SaaS provider of dealership solutions across 10 industry verticals, including powersports, marine, recreational vehicle, non-franchised auto, agriculture and more. Serving more than 55,000 dealerships rooftops worldwide, we provide dealers with dealer management systems, digital retailing, digital marketing, e-catalog solutions, online storefronts, and numerous layered apps such as inventory management, lead management, email marketing, e-commerce and many more.
Media Contacts
LeadVenture
Jason Lehman, Sr. Vice President of Sales
Jason.Lehman@leadventure.com | +1 (800) 288-5917
Blackpurl
Johnathan Aguero, Senior Vice President of Revenue
johnathan.aguero@blackpurl.com | +1 (833) 382-1008