New in Blackpurl 2
Turn every unit into a sale.
Blackpurl 2 now sends your live inventory straight to Meta, so your units can show up in ads on Facebook, Instagram, Threads and Facebook Marketplace.
Your buyers are already scrolling. On their lunch break, in the drive-thru line, on the couch “just checking one thing.” Now your actual units can be right there in the feed with them.
Meet the Meta Ads Integration for Blackpurl 2. Your inventory goes from Blackpurl 2 directly to Meta, ready to power ads that show the real units on your lot.
From your lot to their feed
🚚Your unitsLive in Blackpurl 2
➜
🔄Straight to MetaInventory flows over and stays current
➜
📱In the feedYour ads show the real units
➜
🏁On your siteClicks land on that exact unit
Where your ads can show up:
Facebook
Instagram
Threads
Facebook Marketplace (sponsored)
What it is, and what it isn’t
✅ What it is
- Your live Blackpurl 2 inventory, sent straight to Meta
- Ads on Facebook, Instagram and Threads
- Sponsored listings in Marketplace search
- Clicks that go to your website
🚫 What it isn’t
- Free Marketplace listings
- A way to post units to Marketplace for free
- Another spreadsheet to babysit
Why dealers will like it
✍️
Enter it once
Add a unit in Blackpurl 2 and the same data powers your website and your Meta ads. No double entry, no copy and paste marathons.
🎯
Ads that match your lot
Your inventory stays current with Meta, so your ads aren’t showing off the units that sold last Tuesday.
🏠
Shoppers come home to you
Every click lands on your own unit page, where your team can take it from there.
🎛️
You call the shots
The ads run from your own Meta account, with your budget and your message.
Whether you sell trailers, powersports, RVs, golf cars or equipment, the idea is simple: put the units you actually have in front of the people already looking.
Blackpurl 2 doesn’t just store your inventory. It puts it to work.
That’s what we mean by a System of Work, not a System of Record. Blackpurl 2 is purpose-built for the industry, cloud-native, to help dealers grow their business, so you can do more with the team you have.
Quick questions
Is this the same as Facebook Marketplace listings?
No. Your units show up as ads, including sponsored listings in Marketplace search, and every click goes to your own website.
Where do shoppers go when they click?
Straight to that unit’s page on your own website. Not a Marketplace page, not a dead end.
Who runs the ads?
You have full control of the ads, from your own Meta account, or the marketing partner you already work with. Blackpurl 2 keeps your inventory flowing to Meta.
Does my inventory stay current?
Yes. Your inventory flows from Blackpurl 2 to Meta and keeps up as units come in and roll out.
Ready to get your units in the feed?
Our team will walk you through what the Meta Ads Integration can do for your dealership.
Talk to our team