A dealership is nothing without its employees. If you want to be successful in today’s business world, your dealership needs an equal representation of male and female employees (check out the previous post here). This article will cover 5 strategies your dealership can implement tomorrow that will help increase gender diversity in your business.
1) A Great Website Will Attract Buyers and Future Employees
One way to attract more women is by making your website’s content more representative and inclusive. Positioning female employees prominently on your website and in your marketing materials fosters a sense of belongingness. Additionally, this will show potential female candidates that you are an equal opportunity employer. You can also improve the diversity of your recruitment process by reaching out to different organizations that promote hiring women.
Remember in most cases people will visit your website first then your dealership second.
2) Provide Your Team with the Best Tech for their Job.
It might seem like a small thing, but giving your team access to the latest tools can be a huge help in attracting talent, boosting morale, and improving productivity. Plus, new tech often means increased capacity and more efficiency – which will make your business more profitable! It doesn’t matter what type of dealership you have; if you’re trying to attract the best talent you can’t be using a DMS built on the same outdated technology you remember from grade school.
3) Build a Recruitment Strategy and Delegate a Project Lead
In order to attract more women, you need a recruitment strategy that is going to resonate with them! To do this, it’s important for your dealership to have a dedicated recruiting team / or team lead who will work hard on finding the best candidates for your open positions. Beyond posting online reach out to local universities and community colleges and attend their career fairs on campus as well.
4) Design Your Recruitment Process From Application to Hire
Don’t forget the importance of an effective recruitment process! Once you bring in a candidate for an interview, ensure that all interviewers are up-to-date on gender inclusivity. Make sure all of your employees know the importance of gender diversity in the workplace and what tangible steps they can take to promote it.
5) Visible Leadership is Key At Dealerships
It’s important for women looking for a job with you to see that there are female role models at your dealership! Make sure all managers are visible, have their own offices or cubicles, and feel empowered to participate in all work activities. Make sure that there is a balance between men and women working together on projects, especially those that are customer-facing, this will foster more diverse and representative solutions.
Ready To Get Hiring?
Female employees are a valuable resource, and it’s important that you take the time to attract and nurture them and their contributions. You can do this by improving your website content, providing team members with access to new tech, expanding your recruitment strategy, and creating an inclusive hiring process. Your goal should be a visibly inclusive leadership in all parts of the company. By doing these things well from the start, you’ll have a better chance at attracting more women to your workforce and running a more well-rounded and successful dealership.
