Dealers, did you know that over 2.14 billion people shopped online last year? That’s up from 1.66 billion people in 2016. With that in mind, there’s no doubt that dealers need to have a digital storefront if they want to keep up with the times and reach today’s customers and there’s no easier way to set up shop than integrating your e-commerce store with your dealership management software.
The good news is that setting up a digital storefront doesn’t have to be hard – in fact, there are a number of easy-to-use platforms that make it simple to get started. Today, we’re focusing on Shopify, an industry-leading eCommerce solution and one of Blackpurl’s integration partners.
1) What is Shopify?
Shopify is an e-commerce platform that allows you to create an online store quickly and easily. Shopify offers a wide range of features, like the ability to accept payments, track inventory, and manage shipping. Plus, it has a number of built-in marketing tools to help you promote your store and reach more customers efficiently and strategically.
Check out this video above to learn more about the platform and how you can leverage Shopify to grow your business.
2) How can I manage my dealership’s eCommerce store with my dealership management software?
We know what you’re thinking: “I’m already short-staffed and working overtime. How would I even be able to manage this?”
That’s where we come in. Shopify is one of Blackpurl’s eCommerce integration partners, meaning that once you set up your Shopify account, you can sync your in-store and online inventory so it’s always accurate and up to date. This includes things like stock availability, part record information and customer orders. The best part? Our dedicated Support and Activation team are experts and are eager to help you along the way.
3) Not all dealership management software integrates with Shopify
If you have Shopify but are not yet using Blackpurl it might be time to change your dealer management software. Ask yourself, “does my current tech allow my customers to shop 24/7?” or “Does my eCommerce platform automatically inform prospective customers when their part comes back in stock?” Today’s customers have new standards and your tech needs to keep up.