You’ve got an amazing cloud-based dealership software built for today’s digital consumer, you’ve got a rockstar team that delivers an amazing customer experience in-store and online, and you’ve got inventory that every powersport shopper wants. Now the only thing left to do is build out a marketing strategy to increase your online reviews, here’s why.
When it comes to online reviews, people are more likely to trust what they read on the internet than what they hear from a friend. This is because people are more likely to be objective when reviewing something than when talking about it with their friends.
That’s why online reviews are so important for businesses – good reviews can bring in new customers, while bad reviews can drive them away.
And that’s especially true for Powersports dealerships. People who are interested in buying a Powersports vehicle will often do a lot of research online (price isn’t always the biggest factor) before making a purchase. This means that your dealership’s online reputation is more important than ever.
The good news is that there are plenty of ways to get more online reviews for your Powersports dealership. In this article, we’ll give you some tips on how to do just that.
What are Online Reviews and Why are They Important
Online reviews are important for businesses because they can help bring in new customers. People are more likely to trust what they read online than what they hear from a friend, so good online reviews can help attract new business.
How to Get More Online Reviews for Your Dealership
If you want to get more online reviews for your business, there are a few things you can do. First, make sure that you ask your customers for reviews after they shop at your dealership (here are a few templates to use for copy ). You can also remind them to leave a review by sending them an email or text message. Make it easy for customers to leave a review, and make sure the link takes them to the right location. Put links to your Google, Facebook, and Yelp pages on your website, in your email signature, or on your invoices.
Not sure what channel to request reviews on? Ask your customers where they heard about you. If their responses are unhelpful check your inbound channels from google analytics.
You can also encourage customers to leave reviews by offering them a discount or a freebie. For instance, you could offer a 10% discount to customers who leave a review on Google. Finally, make sure you respond to both positive and negative reviews. Thank customers for their positive reviews and apologize to customers for their negative experiences.
How to Respond to Negative Reviews
When you receive a negative online review, the first thing you should do is thank the customer for taking the time to write it. Next, try to find out what went wrong and see if there’s anything you can do to fix the situation. If the customer is unhappy with a product or service, you can possibly offer to refund their money or give them a replacement if needed. Finally, apologize for the inconvenience and let them know that you’ll do everything you can to prevent it from happening again.
No matter what, always be polite and professional when responding to negative reviews. Remember, potential customers will be reading your responses, so you want to make sure you’re coming across as the best possible version of yourself.
The Consequences of Not Having Enough Reviews
Not having enough online reviews can have serious consequences for your business. First, it can cause potential customers to hesitate before doing business with you. Second, negative online reviews can damage your reputation and drive away current customers. Finally, not having enough online reviews can hurt your chances of ranking high on search engine results pages (SERPs).
Getting more online reviews should be a priority for any business, but it’s especially important for businesses in the Powersports industry.
It’s Time to Implement Your New Online Review Strategy
Now that you know all about online reviews and their importance, it’s time to take the next step and start getting more of them for your Powersports dealership. It can be as simple as asking customers to leave a review after they’ve had a great experience or providing a link to where they can do so on your website or social media pages. And if you ever receive a negative review? Don’t panic! Just remember to stay calm, respond politely, and do what you can to make things right with the customer. By following these tips, you’ll be well on your way to gathering more positive online reviews and boosting your business in the process. Let us know how it goes!