The Simple Way To Automate Inventory Management on Your Website

Inventory Management & Your Website: The Simple Way To Automate


If you manage a powersports, trailer, RV, or marine dealership, then you know that inventory management is vital to your success. That is why your dealership management software should MUST integrate with your website. Your shoppers are online right now searching for products, and it’s time to start thinking as a digital-first dealer and getting your inventory online and up-to-date. Here are three reasons why it’s time to automate your inventory with your website.

The Digital Shopping Experience: Keep your inventory up-to-date. 

Shoppers today start their search online, regardless of whether they are buying a motorcycle, RV, or even a jacket.

The number of online shoppers has been growing over the past few years. In 2021, there were 900 million more digital buyers than there were in 2020—a 4.4 percent year-over-year increase.

If your dealership management software doesn’t talk to your website and automatically sync your inventory, then potential customers will never know what you have in stock. And if they can’t find the information they’re looking for on your site, they’ll simply go to one of your competitors.

For those of you manually updating your inventory, has a shopper ever come in and asked about a product they saw online only for your team member to realize it was sold the previous day? Not the ideal shopping experience you want your dealership to deliver… Also, think about how much time goes into manually updating the website. By automating your inventory management you’ll be able to spend time on other customer-centric activities across your dealership.

Boost Your Local Listing: Become a digital-first dealership.

In addition to losing sales or making customers upset, outdated inventory on your website can also hurt your SEO (Search Engine Optimization). Search engines like Google or Bing are constantly crawling websites to check for new content. If your physical inventory is constantly changing but your website isn’t, then Google will eventually lower your site in search results. The good news is that by integrating your dealership management software with your website, you can ensure that your inventory is always fresh and up-to-date on the website.

Automate Your Daily Workload: Dealership management software is the solution.

Finally, the most reputable dealership management software on the market today offers website integration as a standard feature. So if yours doesn’t, it may be time for an upgrade. Plus, the integration is usually very affordable (if not free). Cloud-based dealership management software like Blackpurl offers this to our clients at no additional costs and provides affordable plans for every size dealership. 

Automate Your Inventory Management On Your Website: Your shoppers will thank you.

So there you have it: three compelling reasons why you need to make sure that your dealership management software integrates with your website. Inventory management is crucial to any powersports, trailer, RV, or marine dealership’s success, and by integrating your inventory management with your website through your management software, you can ensure that you’re always one step ahead of the competition. 

Inventory Management & Your Website: The Simple Way To Automate

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