3 Simple and Effective Marketing Nurture Campaigns To Implement At Your Dealership

3 Simple and Effective Marketing Nurture Campaigns To Implement At Your Dealership


As a dealership, chances are you collect your shoppers’ email, phone number, and mailing address when they make a purchase (if your management software doesn’t let’s talk ASAP) which is fantastic. But most dealers don’t know what to do with this golden information after the sale and it stays stored in CRMs and management systems. Fortunately, we’re here to help. Here are three nurture campaigns to implement that use your shopper’s information you already have. When deployed these nurture campaigns will help reengage, remarket, and increase sales at your dealership. 

1. Send an email or text requesting a review.

This is a great way to get honest feedback about your dealership and products, which can be used to improve your business. It also helps create social proof for potential customers who may be on the fence about working with you. Use a SMS service like Kenect or Podium to send texts to your clients. Not sure where to gather your reviews? Google is a great place to start, and remember, you can never have enough reviews. 

2. Send an email, text, or mailer announcing new inventory

This is a great way to keep your customers updated on what you have to offer, and it can prompt them to come back to your dealership when they’re ready for their next purchase. Remember, life happens and your shoppers can get busy and forget about you (don’t take it personally). 

3. Send an email, text, or mailer offering a special promo

This is a great way to show your appreciation for your customer’s business and can incentivize them to come back to your dealership in the future. Be creative and have some fun with this one; you should have a good idea of what your clients like, so add that to your strategy.

Content Marketing Bonus Tip

With all your content, be sure to be original, have fun, and incorporate your brand into your outbound messaging. Your clients will appreciate the originality. The more creative you are, the better the chances are that your customers will act. 

There you have it: three campaigns to deploy that use the information you already have to reach out and market to your customers. By staying top of mind and keeping your customers updated on what’s happening at your dealership, you can create a loyal following that will continue to do business with you for years to come. 

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