The Importance of Usability and Product Design: Dealer Management Software Edition

The Importance of Usability and Product Design: Dealer Management Software Edition


At your dealership, the products your customers love are packed with functionality, offered at a fair price, and most importantly are easy to use. The same should go for the software that runs your dealership. Think about it, if the software you depend on to run your dealership is difficult to use or takes too long to learn, then your team is going to avoid using it (regardless of all the bells and whistles). In this blog post, we’ll discuss the three most overlooked but important aspects of dealership management software that can make or break its success at your dealership. 

Navigation: How simple is it to navigate around the software? Can users find what they’re looking for in seconds? Is the layout logical and easy to understand? For example, is there a search bar that will let the user easily navigate to where they need to go? These are important questions to ask because if it is difficult to navigate, tasks will take longer and users will be frustrated.

Ease of Use: Can users complete tasks quickly and easily? Are there any unnecessary steps? How many clicks does it take to perform a simple process like creating a customer order? Remember: the more steps it takes to perform a task, the more likely it is that an error will occur.  

Learnability: How easy is it to learn how to use the software? Is there a steep learning curve or are things self-explanatory? Can team members in other departments be easily cross-trained? Unfortunately, the team you have today won’t be the same team you have six months from now. Make sure your software is easy to learn as it will minimize the time needed to get new employees up to speed.


These are just a few aspects of the software to consider. When evaluating the usability of dealership management software be prepared to ask as many questions as possible (not sure what to ask, check out The 21 Questions To Ask Any Dealership Management Software Provider). Remember in order to have a successful dealership, it’s important to have software that is not only functional but also easy to use.

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